THE ALBUM
After an album with that gave us a deeper emotional look into Caleb’s artistry, we are ready for something with a bit more energy.
Caleb describes the album to give feelings hope & passion; to be a sort of healing for a tired soul.
Like a rambler in search of a better life, this new album will express the hope of the journey.
The ebbs and flows of adventure mirror the energy of this album. In that way, a vast landscape ahead is our motif.
THE LOWS VISUALIZER
The through line of this album’s whole narrative begins with this first video. Caleb on a road trip with some friends, a hopeful adventure.
This will feel very authentic as it will be shot blending a vlog style with a cinematic edge. Shots will be beautiful and elevated, however, energy & activity will be prioritized.
This will a create a fast-paced edit that feels as if the audience has just taken a road trip with Caleb. This will further inform our audience of Caleb’s personality, while also starting the narrative of the album.
Our shoot dates are April 11 to 13th. All those logistics have been worked out and the creative has been approved by Caleb.
Iconic album covers have stark contrast. Recognizable by color, shape and tone.
We hero Caleb’s face to better position his brand & look as he starts to find new audiences.
The album art will be slightly surreal. Conveying hope across a vastness.
Caleb, at blue hour, with a boundless natural landscape behind. Caleb is close in frame, bathed in warm, beautiful light.
LYRIC VIDEOS
Each lyric video will cover the different seasons / landscapes of adventure. Each video, Caleb will be a different size in frame with consistent match cutting as seen here.
Each video, Caleb will be a different size in frame. Seen in a wide, a full shot, a medium close-up, and a close up.
This will be an easy to consume background video, and will convey the adventurous nature of this album.
THE MUSIC VIDEO
Given an expanded budget, we can achieve an even higher production value. This adds credibility to Caleb’s brand/image, as well as creates a visually dynamic video for his audience to take in, giving it a better chance to have a viral moment like this campaign from Burberry had.
Currently, it seems ‘Leave The World Behind’ is the hero track. The music video concept is a simple storyline… while along his adventure, he and another are able to surrealistically float above ground.
With the proper budget, we will be able to bring a dedicated BTS team. This will allow us to capture so much more content that Caleb can post and try to encourage another moment on socials. Because of the intricate nature of the filmmaking behind this idea, people will find the BTS content engaging. A trend that always does well on socials.
PHOTO SHOOT
For press photos and other general photography, we will have a location with multiple looks.
First look will be a more standard, lighter wall back drop with a natural light look for a more clean style.
Second look will fit Caleb’s style. Still aiming for a clean image, but adding in some textured backgrounds & stylistic lighting.
LOCATION LOOKS & REFERENCE IMAGES
ROAD TRIP CONTENT
Beyond the visualizer, we will get plenty of social content for Caleb. I have designed this shoot to maximize deliverables under the current budgetary restrictions. We can create quick social cut downs & each will feel fresh because of the variety in the location
We will shoot live performance vertical social videos in a barn, as requested by Caleb.
